Introducing OutboundAI: Voice Agents for Outbound Sales & Marketing
OutboundAI: Powered_by’s newest solution uses AI voice agents to automate outbound calls to the leads in your sales & marketing databases. Scale your outbound sales efforts without hiring additional staff. Delight your customers with remarkable voice AI customized to your business.
Traditional outbound sales & marketing calls are labor-intensive and hard to scale. Sales teams often struggle with manual dialing and limited calling hours, which cap the number of prospects they can reach in a day. Even with power dialers, a human agent might only handle 50–150 calls per day at most, depending on call length and complexity. This manual process is also repetitive and draining for staff. Burnout and high turnover are common when sales reps spend their days dialing numbers and leaving voicemails. In addition, employing and training calling teams is expensive. Studies show every single call center interaction can cost $3–$12 in staff labor and a single full-time sales rep can cost upwards of $3,000 per month.
Enter Powered_by’s newest offering: OutboundAI. Instead of humans manually dialing and reciting scripts, an AI voice agent can call leads on your behalf with a remarkably natural, human-like voice and cadence. Because it’s software-driven, it can operate 24/7 and scale on demand; calling dozens or even hundreds of leads simultaneously if needed. This AI agent system handles the routine parts of outbound calls like initial outreach and follow-ups at a fraction of the cost. For a business owner or head of sales, OutBoundAI means your team can reach far more prospects, much faster, and free up your human reps to focus on complex conversations & closing deals.
How It Works
Creating a humanlike conversational experience is now possible with AI voice technology. Most people are used to talking to Alexa or Siri at home, but the latest voice AI agents have pushed the state-of-the-art to the point where an AI voice is near indecipherable from a human one. These voice AI agents are capable of handling interruptions and complex sentences, making the interaction feel smooth and human-like.
To deploy voice AI as part of your outbound sales call campaigns, Powered_by typically starts by integrating with your CRM or lead database. Once set up, the OutBoundAI agent can be configured to dial a phone number from a lead list either automatically or on a pre-defined schedule. When a person answers, the AI agent introduces itself and engages the lead in a dialogue as a sales rep would. From there, it listens to the prospect’s response and navigates the conversation just like your human staff members are trained to do. The voice agent might take an action like scheduling a demo appointment with the lead or transferring the call to a human sales rep.
Behind the scenes, the AI voice agent is pulling data and updating records seamlessly. It can log the call outcome directly into your CRM system and annotate whether the person is interested, not interested, or requests an opt-out. It can also trigger follow-up actions – for instance, flagging a hot lead for a human rep, or sending an automatic thank-you email or SMS after the call. Because these agents learn from each conversation, over time the system gets smarter about handling various scenarios.
Industry Use Cases
OutBoundAI by Powered_by isn’t just some theoretical tech. It is being applied in many industries to drive sales and improve customer engagement. Here are a few industry-specific examples of where OutboundAI can be applied:
Auto Dealerships
Car dealerships thrive on reaching out quickly to interested buyers. An AI voice agent can call opt-in leads to invite them to upcoming sales events or new model launch days. Instead of having sales staff spend days dialing down a list, the AI can automatically call every lead with a personalized invitation. It can handle common questions about a sales event or promotion and even schedule test drive appointments during the call. The dealership’s human sales team only gets involved when someone is ready to talk specifics or close a deal. The result is higher coverage of leads at a lower cost.
SaaS Companies
For software businesses, BDRs (Business Development Reps) are tasked every day to re-engage old leads, nurture marketing contacts, and follow up with users who initiate for a free trial. With OutBoundAI, SaaS companies can now utilize AI voice agents to perform these same tasks. With remarkable voice quality, cadence, & product knowledge, these agents can qualify leads in a manner previously only accomplished by your most well-trained BDRs. They can uncover new customer pains, determine fit for new products, and even walk them through basic product benefits on the call. This can lead to dramatic improvements in lead conversion rates. In fact, companies using voice AI for this use case have driven a 70% reduction in cost per demo booking while increasing answered calls.
Real Estate Agencies
In real estate, speed-to-follow-up is critical when a potential buyer shows interest in a property. AI voice agents can act as virtual assistants for Realtors, following up with leads who inquired about listings online or at open houses. For instance, if someone fills out a web form about a condo listing, the AI agent can call them within minutes to provide more details and ask if they’d like to schedule a viewing. It can answer basic property questions by pulling from the MLS data. These AI agents excel at lead qualification – they engage the prospect in a conversation to gauge their interest level and timeline, and then pass hot leads to the human agents. They can also handle routine check-ins, like calling a list of past clients to share a new listing that matches their criteria.
Pharmaceutical Sales Teams
Pharma companies have sales reps who educate doctors about new medications and face the challenge of scheduling time with busy healthcare professionals. AI voice agents offer a scalable way to keep doctors informed about product updates or invite them to events/webinars. For example, an AI agent can call a list of physicians who have opted in for updates to announce a new drug release or clinical trial results. The AI agent can deliver a concise message and offer to email more info, or ask if the doctor wants to schedule a meeting with a human rep for detailed discussion. The AI agent can also be programmed with approved scripts to ensure accurate and industry-compliant messaging. It’s an efficient way to maintain regular contact with healthcare professionals and keep products top-of-mind.
Hotels and Hospitality
Hotels, resorts, and cruise lines can use AI outbound calls to engage past guests and loyalty program members with promotions and special offers. Imagine a hotel automatically calling its loyalty program customers to inform them of a limited-time holiday package or to invite them to book for an upcoming season at a special rate. Beyond promotions, hospitality providers might use AI calls for guest service follow-ups. For instance, after a stay, an AI agent could call a guest to thank them and ask for feedback or remind them to fill out a survey. These calls would target only customers who consented to be contacted, ensuring compliance while maximizing reach.
Each of these use cases demonstrate how AI voice agents can be used wherever there’s a need for high-volume, repetitive outbound calling with a human touch. Importantly, these AI voice agents stay within the bounds of the purpose you set; transferring to a human when conversations go deeper and ensuring a seamless handoff to your staff members.
Compliance and Legal Considerations
It's critical to note that any business using automated calling with AI agents must strictly follow U.S. telemarketing laws, especially the Telephone Consumer Protection Act (TCPA). Passed in 1991, this act sets clear rules to protect consumers from unwanted robocalls. Non-compliance can lead to hefty penalties, so it’s critical to build compliance into your AI agent call strategy from day one. Powered_by has built compliance directly into OutboundAI to ensure the following TCPA legal considerations are strictly enforced:
Prior Consent is Mandatory: You must obtain the recipient’s permission before calling them with an AI agent which, under TCPA, is referred to as “prior express consent”. In practice, this means your call list should consist only of individuals who have filled out a form or checked a box agreeing to calls about your products & services. Cold-calling random people with an AI agent is strictly forbidden and violates Powered_by’s terms of service.
No Calls to Opt-Out or DNC Numbers: If a person has registered on the federal Do Not Call (DNC) list, you generally cannot initiate marketing calls unless you have an established business relationship or consent. Good practice is to scrub your lead lists against the DNC registry regularly. Similarly, if someone previously gave consent but later opted out or asked not to be called, you must honor that. OutboundAI can automatically eliminate opt-out numbers from your call campaigns.
Provide an Easy Opt-Out: Every automated call should offer a quick way for the recipient to decline further calls. The TCPA and FCC require that consumers be able to revoke consent through any reasonable means. For voice calls, this could be as simple as a brief message in the call: “Press 9 at any time to be placed on our do-not-call list.” Your AI agent can detect that input and automatically add the number to an opt-out list.
Respect Calling Hours: The TCPA prohibits telemarketing calls to residences before 8 a.m. or after 9 p.m. local time for the recipient. Our AI voice agents can be configured to restrict call times based on area codes and time zones or during certain holidays.
Maintain Compliance Records: Our AI voice system keeps logs of all calls made, the consent records, and any opt-out requests. In case of a complaint, these records demonstrate your compliance steps. Additionally, regular audits of your contact list and AI call scripts by legal/compliance teams are advisable, especially in tightly regulated industries.
While AI voice agents can revolutionize outbound sales calls, they must be used responsibly and we here at Powered_by uphold this mandate. By obtaining clear consent and giving recipients control, businesses can reap the benefits of voice AI outreach legally and ethically.
Multi-Channel AI Integration
Voice calls are a powerful outreach tool, but they work even better as part of a multi-channel engagement strategy. A voice conversation might grab a prospect’s attention in a way an email can’t – yet some prospects may prefer a quick text or need to see an email first. By integrating a Powered_by voice agent with email and SMS-text agents, businesses can create a cohesive, automated outreach that meets customers on their preferred channels. Here’s how an AI voice agent can collaborate with other AI-powered channels:
- Coordinated Outreach Cadence: You can design an outreach sequence that blends calls, emails, and texts. For example, when a new lead comes in, your Powered_by system might immediately send a personalized email introducing your company. A day later, an AI voice agent can follow up with a phone call to that lead referencing that email. An SMS-text message can also be used when an email goes unnoticed. Each touchpoint reinforces the others. This kind of responsive workflow ensures no lead falls through the cracks.
- Consistent Messaging Across Channels: Since AI is orchestrating all the channels, you can ensure a consistent message and branding whether someone reads your email, picks up your call, or gets a text. The AI voice agent can be programmed with the same key value propositions or offers that your marketing emails contain. For instance, if your campaign is a limited-time discount, the email will mention it, the call will talk about it, and the SMS will remind about it. This unified messaging is crucial for a seamless customer experience.
- Maximizing Engagement: Different people respond to different modes of communication. Some prospects might never answer an unknown phone number, but they’ll read a text immediately. Indeed, SMS has an open rate of around 98%, far higher than email. Others may treat text messages as too personal but will talk on a call if they’re interested. By having AI cover voice, email, and SMS, you cast a wider net and increase the chances of a response. Our customers can also track engagement across channels and optimize campaigns with A/B testing.
Ready to Evaluate OutboundAI?
AI voice agents have the potential to transform how your business conducts outbound sales and marketing calls to drive more leads at lower cost with less effort. If you’re intrigued by what OutBoundAI by Powered_by could do for your SMB, we encourage you to take the next step.
Contact our team to schedule a personalized demo of the solution. In a 30-min meeting, we can show you the OutboundAI voice agents in action, calling sample leads and handling conversations, and we can explore how it might fit your specific use cases. This one-on-one demo will let you experience the technology firsthand and ask any questions specific to your industry or campaign needs.
Book a Free Consultation Meeting & Demo HERE.
